Understanding Macro Economic Trends and Their Impact on the IT Channel
XChange Solution Provider '09 Keynote Address Channelnomics
by Robert Faletra, CEO, Everything Channel
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Tips for Steering the Ship through Troubled Times
Though many in business have resisted uttering the dreaded “recession” word, there is no disputing the general direction the economy has been heading—down. And with that decline comes apprehension for many small and medium-size solution provider businesses, particularly those with tenuous cash flow that might need access to credit.
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Partner Capacity: Getting the Equation Right
Do you have the optimal number of partners devoting the right amount of time selling your solutions? Are these partners converting an above average percentage of transactions?
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Driving Channel Growth in the Global Market
The purpose of this white paper is to summarize key highlights and trends within the global IT channel. This report is based on newly released research from more than 7,400 responses from the Americas, Asia, Europe and Africa and developed
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Channel 101
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IPED: P3 Methodology
Differentiating Your Channel Value Proposition From a Precise Combination of Products, Processes, and People
If you are looking to grow your channel revenue, then you probably agree that it has become extremely difficult to differentiate yourself from the competition. Especially when your competition, like you, communicates to partners or solution providers (VARs, integrators, consultants, etc.) that their products provide the most advanced technology, the highest reliability and the overall best quality and value in the marketplace.
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Engage Your Partners in the Total Business Opportunity
Competition for recruiting Solution Providers has historically hinged on one of two factors: the technical superiority of your products, or the “channel friendliness” of your partner program.
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Winning with a Focused MDF Strategy
There has been considerable discussion about the critical need for an effective and efficient marketing strategy for Solution Providers and the need to ensure that you are investing sufficient funds.
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Three Keys to Channel Success
Did you ever find yourself sitting at your desk on a Friday afternoon wondering, “My channel program has all the right elements.
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Improve Your Success Rate: Cut Customer Response Time in Half
You know that you have the right stuff: the right products and services, the right solution for the prospect, and the right organization. But they just won’t return your calls!
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New Approaches to Creating Partner Program Tiers
For years technology manufacturers have sought ways to differentiate among their solution provider partners to identify the ones they will invest their limited resources in.
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Reallocation of Marketing Budgets in the Current Economic Crisis
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Impacts of Sarbanes Oxley Requirements as Applied
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Straight Tweed: Giving Voice to a Brand
No one expects literary genius on Twitter, or social media in general, but we can learn a great deal from author Herman Melville and his great work Moby Dick. Melville’s great success was in
creating a real, fallible and incredibly approachable presence in his main character that ultimately allowed for an authentic connection with his readers.
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